Designing prints with a clear understanding of the target customer is essential to creating compelling, commercially successful textiles. The process begins with in-depth research into the customer’s lifestyle, values, and aesthetic preferences—considering factors such as age, gender, geographic location, and buying habits. Mood boards and color palettes are developed to align with seasonal trends and emotional resonance, while motifs, scale, and repeat styles are thoughtfully crafted to reflect the customer’s taste—whether they favor bold graphics, subtle textures, or nature-inspired designs. The goal is to balance originality with market relevance, ensuring the print not only stands out on the shelf but also feels personal and desirable to the end user.